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How to Win the Game… and Keep Winning
How to Win the Game… and Keep Winning
John Branch - Co-Director of the Yaffe Digital Media Initiative, University of Michigan
It seems ironic that in a business which is increasingly competitive, most managers
fail to appreciate the basic nature of competition. And more important they
do not know how to win the game ……. Or keep on winning. The purpose of this
presentation is therefore to explore the nature of competition, and thereby the
methods to win the game ….and keep on winning.

John Branch currently teaches a variety of marketing and international business
courses at the undergraduate, MBA and executive levels at the Stephen M... Ross
School of Business at the University of Michigan and serves as Co-Director of the
Yaffe Digital Media Initiative. Previously he was Academic Director of the School’s
weekend and evening MBA programs. In addition, he serves as Director of
Educational Outreach at the University’ at the University’s William Davidson
Institute. He also holds an appointment at the University’s Center for Russian, East European and Eurasian studies.
Lecture Type : Distinguished Lecture Series      
Lecture Date : 02/09/2021      
Program Year : 2020-21      
Term : Winter/Spring      
Fee : $10.00